Amazon Books

Discover Your Next Great Read

City street view with a large billboard advertising Amazon Editors' 25 Years of Best Books above a subway entrance.

Overview

This project involved executing a high-visibility outdoor display and pitching scalable digital ad concepts. The work required strict adherence to established brand guidelines and strategic asset management for a major anniversary campaign.

Services

OOH Design
Digital Campaign Concepts
Layout and Production

Personality

Structured
Editorial
Scalable

Typefaces

Amazon Brand Fonts

Completed

Winter 2025
Freelance via ButterCo
Lead Designer (Billboard)
Concept Designer (Banners)

LARGE FORMAT DISPLAY

Designed under strict brand guidelines, this Times Square display strategically groups cover assets into a multi-stage layout to facilitate the final motion animation.

CAMPAIGN PITCH EXPLORATIONS

Competing within an agency pitch environment, these campaign concepts strictly adhere to brand guidelines while exploring adaptable layouts. The primary direction reached final client revisions.

Multiple Amazon Book Sale ads showing a woman reading a book and sale text on various devices.

Amazon Book Sale ads on digital devices showing heart reading a book with up to 50% off thousands of books.