Amazon Books

Discover Your Next Great Read

Overview

This project involved executing a high-visibility outdoor display and pitching scalable digital ad concepts. The work required strict adherence to established brand guidelines and strategic asset management for a major anniversary campaign.

Services

OOH Design
Digital Campaign Concepts
Layout and Production

Personality

Structured
Editorial
Scalable

Typefaces

Amazon Brand Fonts

Completed

Winter 2025
Freelance via ButterCo
Lead Designer (Billboard)
Concept Designer (Banners)

LARGE FORMAT DISPLAY

Designed under strict brand guidelines, this Times Square display strategically groups cover assets into a multi-stage layout to facilitate the final motion animation.

CAMPAIGN PITCH EXPLORATIONS

Competing within an agency pitch environment, these campaign concepts strictly adhere to brand guidelines while exploring adaptable layouts. The primary direction reached final client revisions.