Cuties

Are for Everyone

A bag of Cuties with new branding

Overview

This project revitalizes the Cuties brand with a playful and versatile mascot redesign, an inclusive slogan, and eye-catching merchandise. The rebranding maintains the brand's focus on health and family-friendliness while appealing to a wider audience with its fresh, contemporary approach.

Services

Branding
Packaging
Social Media

Personality

Friendly
Approachable
Fresh

Typefaces

Quirkwood (Modified)
Custom Type

Completed

Spring 2024

Typography

The branding features a customized wordmark and a custom playful typeface for taglines and social media, reinforcing its inviting nature.
The updated wordmark and mascot for Cuties

Mascot

Friendly and versatile, this fresh face brings playful energy to the Cuties brand, embodying its welcoming spirit.
A walk cycle of the Cuties mascotA layout of merch for Cuties with the updated branding
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