Firelite

Pizzeria and bar

Two pizza boxes, two pizza slices on a plate, four matchboxes, menus, and a drink on a wooden table.

Overview

Firelite branding creates a fresh, modern identity blending mid-century inspiration with contemporary design. A muted warm palette, expressive typography, and layouts combining grid structure with organic shapes cultivate a comfortable, nostalgic feel across menus and packaging.

Services

Branding
Print Design
Packaging

Personality

Fresh
Warm
Nostalgic

Typefaces

Thrillers
Degular
Bely

Completed

Spring 2024

BRanding

Extending the brand aesthetic, the unique flame logo and warm, muted color palette are consistently applied across brand collateral.

Black circular sign with a red torch symbol and letter F mounted on a white building wall.

Bearded man wearing a white shirt and green apron with brown straps in a kitchen setting.

Menus

Structured grid layouts and expressive typography define the menus, with a unique stacked design highlighting section titles.

Three angled restaurant menu pages laid on a wood table, featuring appetizers, drinks, and specials.

Menu showing weekly deals, lunch, seasonal fare, and happy hour specials with food and drink options.

Three restaurant menus on a wooden table: Specials, Drinks, and Food with wines, cocktails, and pizza.