Hudson

Skincare for the Modern Man

Overview

Hudson Skincare tackles the hesitation men face entering the skincare world with a brand identity that is minimal, clean, and approachable. The design features a hand-lettered logo, a modern variable typeface for clear hierarchy, and packaging that utilizes bright color gradients against stark lettering for simple product recognition, all encased in unique frosted materials for standout shelf presence.

Services

Branding
Packaging
Logo Design

Personality

Modern
Clean
Approachable

Typefaces

Hand-Lettering
Geologica

Completed

Spring 2025

Positioning

A hand-lettered logo establishes a unique and sophisticated brand identity, strategically positioned to stand out in the competitive skincare market.
Sketches of various iterations of the Hudson logo with the final wordmark in the center

Packaging

Frosted materials and bright color gradients simplify product identification with a modern, clean aesthetic.
A bottle of a Hudson Skincare product next to its corresponding boxA bottle of a Hudson Skincare product next to its corresponding box

Website

A minimal color palette of black and white let the colorful imagery stand front and center
© John Wise 2025 | All Rights Reserved