Rogue Nicotine

Always Bold. Never Boring.

Overview

Developed in collaboration with Butterco, this project encompasses the visual concepts and final layouts for a Rogue Nicotine pitch. Translating the creative brief and provided copy, this exploration showcases four distinct directions capturing the brand's bold attitude.

Services

Art Direction
Visual Design
Pitch Concepting

Personality

Bold
Unapologetic
Intense

Typefaces

Various
Rogue Brand Fonts

Completed

Fall 2025
Freelance via ButterCo
Graphic Designer

The Rest is History

Designed with a relaxed editorial feel, lifestyle imagery pairs with clean typography to highlight following an independent path.

Permission Not Required

Drawing inspiration from vintage editorial spreads, lifestyle imagery pairs with classic typography to highlight the freedom of independence.

Flavor Heavy

Heavy typography and vibrant compositions are utilized to make extreme flavor the primary visual focus of this campaign.

Go Bolder

Designed for a conceptual city takeover of Boulder, Colorado, this direction parodies inspirational posters to inject unexpected excitement into everyday life.

Video Title Cards

These 16:9 video title cards adapt the static concepts for digital broadcast, proving the campaign's visual impact scales across mediums.
© John Wise 2025 | All Rights Reserved