Rogue Nicotine

Always Bold. Never Boring.

Man with mustache holding flowers in front of blue wall with text about wrong wedding and staying.

Overview

Developed in collaboration with ButterCo, this project encompasses the visual concepts and final layouts for a Rogue Nicotine pitch. Translating the creative brief and provided copy, this exploration showcases four distinct directions capturing the brand's bold attitude.

Services

Art Direction
Visual Design
Pitch Concepting

Personality

Bold
Unapologetic
Intense

Typefaces

Various
Rogue Brand Fonts

Completed

Fall 2025
Freelance via ButterCo
Graphic Designer

The Rest is History

Designed with a relaxed editorial feel, lifestyle imagery pairs with clean typography to highlight following an independent path.

Man with mustache in black jacket holding a bouquet of wildflowers against a blue wall.

Man with mustache holding a surfboard, wearing a cap and red bandana, against a clear sky.

Permission Not Required

Drawing inspiration from vintage editorial spreads, lifestyle imagery pairs with classic typography to highlight the freedom of independence.

Man wearing a straw hat relaxing on a lounge chair by a pool with trees in the background.

Four friends smiling in a red convertible driving along a palm tree-lined coastal road.

Flavor Heavy

Heavy typography and vibrant compositions are utilized to make extreme flavor the primary visual focus of this campaign.

Berry-flavored Rogue nicotine pouches with text about flavor and nicotine addiction warning.

Hand squeezing orange dripping juice above Rogue nicotine pouch with text 'Probably Too Much Flavor. Perfect.'

Rogue Mango nicotine pouches container with bold text flavor loud enough to get you fired on red background.

Go Bolder

Designed for a conceptual city takeover of Boulder, Colorado, this direction parodies inspirational posters to inject unexpected excitement into everyday life.

Group of people sitting around a campfire at dusk with city lights and a tent nearby.

Man with tattoos balancing in an advanced yoga pose on hands on rooftop with text about chakras and heat.

Two people sitting by a campfire on rocky ground with mountains and trees in the background.

Video Title Cards

These 16:9 video title cards adapt the static concepts for digital broadcast, proving the campaign's visual impact scales across mediums.

Tablecloth stained with wine and orange peels, glass of red wine, bottle corks, and a pouch labeled Rogue.

Hand touching water surface in a tiled pool with text: ROGUE Permission Not Required.

Person wearing denim apron holding wooden crate of vegetables and Rogue Flavor Heavy cheese products.

Smiling man in sunglasses and hood in forest with orange text GO BOLDER and black ROGUE text.