Ting

Here for the Internet

Desert landscape titled 'The Diary of the Internet' in bold yellow text over rocky terrain and bushes.

Overview

This multi-channel campaign captures Ting's challenger brand identity through a modular design system and dramatic video commercials. From adaptable email templates to bold on-screen typography and end card designs for the "Here for the Internet" spots, the visual language disrupts traditional internet provider marketing with an unapologetic, playful tone.

Services

Email & Print Design
Video Graphics & Typography
Social Media Templates

Personality

Bold
Playful
Challenger

Typefaces

Ting Brand Fonts

Completed

Fall 2025
Freelance via ButterCo
Lead Graphic Designer

VIDEO GRAPHICS

The video series utilizes bold title cards, scene-specific graphics, and dynamic on-screen typography to emphasize the campaign's core message.

email templates

The new modular email system scales across all customer communications, delivering clear, honest messaging through structured, eye-scannable visual layouts.

Ting welcome message offering a gift for switching, with a flexed arm illustration and a Pick Your Gift button.

Social Campaigns

The "Love, The Internet" social templates feature playful stickers and collage overlays, providing flexible assets for local digital campaigns.

Three Instagram story mockups with colorful backgrounds promoting Ting Internet's fast, reliable service.

Ting ad with diverse people gaming, gardening, and wearing sunglasses, promoting reliable internet service.

FIELD MARKETING

Door hangers and local flyers translate the bold challenger aesthetic into physical print assets, driving grassroots neighborhood engagement.

Door hanger on wooden door with internet service ad from Ting, next to green leafy plant.

Two Ting internet door hangers highlighting faster, reliable service and promo code HELLO.

MERCH CONCEPTS

Translating the challenger identity into physical goods, these merchandise concepts apply playful brand elements to unique lifestyle items.

Blue bird feeder on a wooden windowsill with birdseed spilled beside it.

Open blue box with a bonsai pot, soil pellet, and card reading 'Grow Roots. Build Connections.'

Blue kazoo with the word 'ting' on a wooden table next to a glass of water and sheet music.

Glass terrarium with green moss and pebbles in a blue base labeled 'ting' on a wooden windowsill.